One of my real hobby horse issues is privacy . . . of which each of us has very little left, and certainly far less than we assume.
As always, I urge readers to think twice about the necessity for disclosing their personal information to any organisation – public or private – before they simply plop it into the fields of online forms and the like.
To all you compassionate consumers out there:
When you see a carton of eggs labelled something to the effect of “colony laid” – don’t be fooled.
You could be forgiven for allowing the term to conjure up images of happy hens pecking around with other happy hens in a happy little community.
(Left to right) The Hardy’s Paraparaumu team: Judy Tihema, Denise Garnham, Michele Kelcher (store manager), Amanda Adams, Jenny Forster
I recently wrote about the importance of recognising a Customer’s “LTV”, or Life Time Value i.e. the economic value of that customer throughout the full duration of his or her relationship with your business.
“Customer Lifetime Value” (“LTV”) is a principle of formal marketing that took a lot longer than it should have, to receive active consideration by today’s consumer-driven industries.
If you want to be smarter, sharper, and enjoy stronger client relationships, simply listen more – and listen more intently.
According to David Mezzapelle, author of ‘Contagious Optimism’: