Image Credit: From ‘Health Information: Your Rights’ poster made available to the public by the New Zealand Privacy Commissioner – www.privacy.org.nz
Tying for first place as the most private of “private information” would surely be an individual’s (a) medical and (b) financial information.
In this article, I’d like to reproduce for you, the 12 “Privacy Principles” the New Zealand Office of the Privacy Commissioner outlines for medical practices to adhere to, in dealing with your medical records.
One of my real hobby horse issues is privacy . . . of which each of us has very little left, and certainly far less than we assume.
As always, I urge readers to think twice about the necessity for disclosing their personal information to any organisation – public or private – before they simply plop it into the fields of online forms and the like.
Attention Pet Owners:
Love your dog?
Don’t potentially kill him or her with misplaced kindness by feeding them “health products”, the ingredients of which are not fully listed or disclosed.
(Left to right) The Hardy’s Paraparaumu team: Judy Tihema, Denise Garnham, Michele Kelcher (store manager), Amanda Adams, Jenny Forster
I recently wrote about the importance of recognising a Customer’s “LTV”, or Life Time Value i.e. the economic value of that customer throughout the full duration of his or her relationship with your business.
“Customer Lifetime Value” (“LTV”) is a principle of formal marketing that took a lot longer than it should have, to receive active consideration by today’s consumer-driven industries.
If you want to be smarter, sharper, and enjoy stronger client relationships, simply listen more – and listen more intently.
According to David Mezzapelle, author of ‘Contagious Optimism’: